From football addicts to analysts in a sports tech company: Meet Track160's analysis team

The world of football data analytics is advancing at an inconceivable rate. There are more and more success stories told about clubs bringing new people into their ranks and getting incredible results. Not the people you’d expect to join a football club, but astrophysicists and mathematicians. Clubs and players have been taking advantage of their services, to improve their play and improve their hires - or, for players, to get better contracts and transfers. Tech companies in the field see what is happening, and just like football teams, recruit high-quality talent. We at Track160 are no different; we recruited football analysts to help us stay at the forefront of the trends in football and to know better than others how to keep our fully automated analytics platform modern and adapt it to our customers’ needs.

This is where all the magic happens... Track160's team of analysts at work

Roy Shelly, Daniel Focsi, Maor Yamin, and Geva Alon are four analysts who currently work at Track160. They all share an uncompromising love of sports and especially of football. Some studied sports psychology and communication, some were referees or coaches, but all of them have experience as analysts, some in the biggest clubs in Israel. They all know the local field well, and the unique challenges in bringing analytics to a country that is not one of the elites.

We had a conversation with them and heard their insights about working in data analytics and where they believe the data revolution is headed. This is only part 1 of the interview, we advise you to stay tuned for parts 2 and 3.

“Sports has always been around me, both as a fan and as a competitive athlete. When I was discharged from the military, it was clear to me that this is what I wanted to do,” says Daniel Focsi (28). After he was licensed to be an analyst, he joined one of the finest youth divisions in the country as an analyst.

"Sadly, as football analytics is still underdeveloped in Israel" (Daniel)

"Sadly, as football analytics is still underdeveloped in Israel, there aren’t enough full-time analyst positions”, he says. “When you look at big clubs in Europe, you see they have a tactical analyst, a video analyst, a data analyst, a set-piece analyst, and others. Here, we don’t have that. I wanted to work as a football analyst as a full-time job, so while I was working for the club I also looked for another job. I found Track160.”

The reality Daniel describes isn’t unique to Israel. It exists in most non-elite countries. The current reality is that only one percent of football teams use data. The rest either give up or only use partial solutions. When we ask the four why this happens, we get four different answers, all ranging from a lack of exposure to a lack of openness and fear of progress. “People fear what they don’t understand,” Roy Shelly (24) explains. Like Daniel, he came to Track160 to work full-time in football analytics. “They don’t know that solutions like Track160 exist, and they don’t understand just how much Track160 can help them. Each one has his own method, his own way, and his own knowledge. What he knows is best and nobody should tell him anything else. There’s an element of rigidity.”