Women’s Soccer Is On The Rise
Women’s soccer is on the rise. Over the past few years, it’s seen a growth in revenues from sponsorships, broadcast deals, and merchandising, while fan interest in women’s soccer is greater than ever. Just last year, a friendly match between the United States and England’s national women’s teams at Wembley attracted nearly 78,000 fans. Tickets sold out within 24 hours.
That being said, there are still substantial gaps when women’s soccer is compared to men’s. As the USWNT’s players (US Women’s National Soccer Team) demonstrated over the past few years, the pay gap between men and women is steep. This is also the case for sponsorships and broadcast deals, along with club and team budgets. This leads to fewer opportunities for women to get involved in the game both on and off the field - as players, coaches, analysts, officials, or in other soccer-related roles. The time has come to even out the playing field.
This is why organizations such as the WPSL (Women’s Premier Soccer League) play such an integral role in the industry in creating opportunities for women’s soccer. The WPSL has set its aim on advancing player development in the United States at the amateur level and has become a leading advocate for women’s soccer and driving forward player development. Today, it is the largest women’s soccer league in the world.
At Track160, we are proud to partner with the WPSL as the league's official automated soccer analytics provider, delivering FIFA-quality performance analytics & videos to drive forward both individual and team performances.
“Having Track160 as our official analytics provider will enable all of our teams to take advantage of cutting-edge technologies and best-in-class coaching and player development tools,” DeBray Ayala, WPSL vice president, said.
Since its launch in 1998, the WPSL has been committed to advancing women’s soccer by establishing more avenues of opportunity. Now, with the game experiencing significant growth that has allowed female athletes access to pro-level soccer analytics, Track160 will continue to contribute to the sport by promoting and creating new opportunities for women in sports analysis and leadership roles on both sides of the field including officiating, coaching, and other soccer initiatives.
“We are honored to partner with the WPSL and we’re confident that our automated analytics solution will empower both coaches and players to reach new heights and contribute to advancing women’s soccer in the U.S., Canada, and across the world,” added Track160 CEO, Eyal Ben Ari.